Ethereum NFT-driven property Doodles has announced the development of an animated film titled “Dullsville and the Doodleverse,” featuring contributions from prominent musicians Pharrell Williams, Dwayne “Lil Wayne” Carter, and Coi Leray.
Produced internally at Golden Wolf, the veteran animation studio acquired by Doodles in January 2023, “Dullsville and the Doodleverse” will be directed by Doodles co-founder and illustrator Scott “Burnt Toast” Martin. The film is billed as a groundbreaking animation and music experience, with Williams, who was appointed Chief Brand Officer of Doodles in June 2022, providing music for the project.
The soundtrack for the film will be released via Doodles Records, a sub-label established in partnership with Columbia Records. Additionally, the project will launch three music videos alongside the album. Lil Wayne and Leray will both lend their voices to characters in the film, with Lil Wayne portraying Captain Stoke and Leray as Deysi.
“Dullsville and the Doodleverse” is set to premiere at the Toronto International Film Festival (TIFF) in September, following an associated “Project Gray” campaign beginning in early summer. Doodles CEO Julian Holguin emphasized the company’s commitment to maintaining creative control over the project, opting to develop it internally rather than partner with external animation studios.
Reflecting on the journey to the film’s release, Holguin stated, “Two years ago, we were in talks with the biggest animation studios in the industry to adapt our IP into a global entertainment franchise. After countless meetings, with offers on the table, we decided to pivot.” He further emphasized the importance of retaining control over their destiny in the creative process.
Doodles initially launched as a 10,000 NFT project on Ethereum in 2021, generating nearly $650 million worth of trading volume to date. The project has since expanded to the Flow blockchain with the larger-scale Doodles 2 project, which includes avatar customization and gaming and metaverse integrations.