Blockchain Rewards Program for Flyers Launches By Cathay Pacific

Hong Kong flag carrier and airline giant Cathay Pacific joins a growing list of airline operators exploring applications of blockchain technology. In launching its first application of blockchain technology, the Cathay Pacific Group will issue air miles to customers over a single distributed ledger that will enable customers, the airlines’ partners and the airline manage member rewards in real-time. Cathay Pacific’s blockchain rollout will first power a new mobile application and platform, developed by technology partner Accenture, dubbed ‘Unlock More Miles’. The marketing campaign ties in with a dining promotion…

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