Bitwise Asset Management has officially kicked off the Bitcoin ETF ad war, anticipating the imminent approval of a spot Bitcoin ETF in the U.S., potentially as early as January 2024. In a short video advertisement, Jonathan Goldsmith, renowned for portraying the “Most Interesting Man in the World” in Dos Equis beer campaigns, captures attention with a bold statement: “You know what’s interesting these days? Bitcoin.”
As one of the numerous firms seeking regulatory approval from the SEC for a spot Bitcoin ETF launch, Bitwise aims to distinguish itself by highlighting its extensive experience in the crypto ETF space. The ad concludes with a tagline emphasizing Bitwise’s expertise: “ETFs backed by crypto specialists.”
Unlike major players like BlackRock entering the Bitcoin ETF arena, Bitwise has been actively offering crypto ETF products for several years. Notable among its current offerings are the Bitwise Bitcoin and Ether Equal Weight Strategy ETF (BTOP) and the Bitwise Bitcoin Strategy Optimum Roll ETF (BITC), both of which are futures-based products.
This move signals the commencement of a potentially competitive phase as various players prepare to promote their Bitcoin ETF offerings amid growing expectations for regulatory approval in the near future.
