Coinbase, the cryptocurrency exchange engaged in an ongoing dispute with US regulators, is expanding its public outreach efforts by airing a new television advertisement in the nation’s capital. The move aims to challenge what the company perceives as a “naive view” of digital assets.
On Monday, Coinbase co-founder and CEO Brian Armstrong took to Twitter, emphasizing the need for extensive policy work to prevent America from falling behind in the crypto space. In an “extended cut” version of the advertisement posted on YouTube, lasting nearly two minutes and presented in black and white, Armstrong argues that considering crypto solely as a speculative asset overlooks its broader potential.
While acknowledging that the industry is still in its early stages, Armstrong draws a parallel between the current state of cryptocurrencies and the early days of the Internet. He asserts that crypto is not merely a financial product but a technology capable of enhancing various financial services, such as improving settlement times and reducing the cost of cross-border money transfers to support families overseas.
Armstrong concludes by emphasizing that regardless of personal opinions, cryptocurrency is here to stay and cannot be undone or disregarded.
Coinbase’s TV ad campaign aims to enhance policymakers’ comprehension of the transformative capabilities and diverse applications of cryptocurrencies in Washington, D.C. The company’s objective is to cultivate an environment that fosters innovation and ensures the United States maintains a leading position in the rapidly evolving crypto industry.
