Cryptocurrency exchange Kraken is fueling excitement among its customers by collaborating with Williams Racing’s Formula 1 team and providing fans with the chance to select an NFT to feature on racecars during the upcoming U.S. Grand Prix. The exchange recently announced the launch of a sweepstakes on Twitter, inviting participants to envision their favorite NFT racing at speeds exceeding 200 mph in front of millions of motorsport enthusiasts.
The contest winners will be granted the exclusive privilege of choosing their preferred profile picture (PFP) NFT to adorn one of the two Williams Racing cars competing in the high-octane U.S. event, scheduled for October 22 in Austin, Texas.
Kraken’s partnership with the prestigious F1 team is part of its strategic plan to enhance engagement and expand its customer base. By offering this unique opportunity, Kraken aims to create a dynamic and immersive experience for its users, bridging the gap between the digital asset space and the world of motorsports.
This innovative collaboration reflects the growing interest in NFTs within the crypto community and demonstrates how blockchain technology is making its mark in various industries, including the high-speed and adrenaline-pumping world of Formula 1 racing.