Kraken, a popular cryptocurrency exchange, has partnered with Williams Racing to feature the opening excerpt of the bitcoin whitepaper on the nose cone of their cars during the Australian Grand Prix.
This move is a part of Kraken’s efforts to raise awareness and interest in the cryptocurrency industry among the 1.6 billion viewers that watch the sport across 20 countries annually.
Mayur Gupta, Kraken’s Chief Marketing Officer, sees the whitepaper’s placement on the car as a representation of the company’s dedication to the vision of cryptocurrencies. The goal is to use this opportunity to present the original document that sparked the crypto revolution to fans worldwide through a sport that has a massive following.
Additionally, Kraken intends to provide a chance for specific Kraken NFT holders to have their digital collectibles showcased on the rear wing of the Williams Racing car. This move signifies the developing bond between the cryptocurrency industry and sports, as an increasing number of firms strive to connect these two domains. The collaboration between Kraken and Williams Racing marks a significant stride towards widespread recognition of cryptocurrencies and their ability to revolutionize various sectors, including sports, as the world continues to shift towards a digital economy.
