French fashion company LACOSTE has filed five trademark applications for CHAMPS-ELYSEES, indicating its plans to expand its presence in the digital realm. The applications cover a range of virtual products and services, including non-fungible tokens (NFTs), crypto transaction software, virtual clothing, footwear, and sports gear, stores for virtual goods, and providing virtual real estate services.
The move by LACOSTE to expand its digital offerings comes as the fashion industry continues to embrace digital transformation. NFTs, in particular, have gained popularity among luxury brands as a way to create unique digital collectibles and increase engagement with customers.
LACOSTE’s application for crypto transaction software shows its interest in leveraging blockchain technology to revolutionize the way businesses handle transactions and manage supply chains. The company’s trademark applications also include virtual real estate services, indicating that it is exploring the potential of creating a virtual platform for customers to engage with the brand. As LACOSTE expands into the digital space, it remains steadfast in its core values of quality, authenticity, and innovation. The introduction of NFTs, crypto transaction software, and virtual goods marks a bold new chapter for the brand, positioning it at the forefront of the intersection between fashion and technology.