Michelin, the global tire manufacturer, is set to launch a non-fungible token (NFT) series called “Michelin 3xplorer Club” on Ethereum on June 15.
The series will comprise 5,000 NFTs and may be connected to the renowned Michelin food guide. Holders of NFT format member cards will be given privileges. This move comes as Michelin recently launched the Michelin 3xplorer Club, a community centered around an exclusive 5,000-piece NFT collection. Michelin 3xplorer Club members will own a unique digital piece that features the Michelin Man and will have access to a lottery and community challenges that allow them to enjoy special events.
Michelin has revealed that all members of the Michelin 3xplorer Club community will have access to the exclusive program, with NFT format member cardholders being granted preferential treatment. The initiative is a testament to the brand’s commitment to innovation, new experiences, and building deeper connections with its customers. Michelin 3xplorer Club is the first step in Michelin’s web3 strategy, which seeks to offer innovative experiences to its clientele while strengthening its local community relationships.
The company has partnered with Goeland Studio, Exclusive, and getbulldog.xyz to help execute the Michelin 3xplorer Club project. Goeland Studio specializes in digital creativity, while Exclusive focuses on designing web3 and metaverse experiences, and getbulldog.xyz is a startup with a focus on NFTs and web3. The Michelin 3xplorer Club community will offer unique opportunities, such as special events, a lottery, and community challenges, for members to engage with the program and share their experiences.