Twitter and eToro have announced a partnership that will enable Twitter users to trade stocks, crypto, and other assets directly on the social media platform.
The new feature was launched on Thursday, April 14, and marks one of the biggest updates in Twitter’s history. The partnership will expand Twitter’s existing “cashtag” feature, which currently allows users to view real-time trading data from various platforms. With the Twitter-eToro partnership, the feature will include more instruments and asset classes, including trading crypto. The social media platform will also have a “View on eToro” button, which will take users to the eToro site.
The partnership with eToro is significant as the platform was founded in 2007 and is known for its standout feature, allowing people to mimic the trading strategies of other users. eToro CEO, Yoni Assia, stated that they see a lot of their users interacting on Twitter and educating themselves about the market.
He added that Twitter has high-quality, real-time content about financial happenings around the world. The partnership will enable both brands to reach new audiences and connect better. The move also aligns with Twitter’s owner, Elon Musk’s, vision of expanding Twitter’s offerings and engaging more users.
