9dcc, the connected fashion brand known for its integration of Ethereum NFTs with premium apparel, is set to debut its inaugural luxury fashion line, the 9dcc Collection 01, at NFT Paris and Paris Fashion Week. The collection, featuring over 60 items ranging from coats to boxer shorts, is crafted from premium materials sourced from Italy, Japan, and the United States.
Each piece in the collection is embedded with a near-field communication (NFC) chip that corresponds to an Ethereum NFT, ensuring authenticity and unlocking various community features and functionalities. Notably, wearers have the option to digitally sign their apparel, with the signature remaining linked to the associated NFT.
Inspired by “Yakuza street style” and the allure of classic gangster cinema, the 9dcc Collection 01 is specifically tailored for the “crypto mob,” targeting tech innovators and their peers. The collection aims to exude subtlety and sophistication while commanding attention, appealing to individuals who value innovation and presence.
Attendees of the Paris events will have the opportunity to preview and pre-purchase items from the collection. gmoney, the pseudonymous crypto personality and CEO of 9dcc, emphasized the brand’s commitment to redefining luxury by prioritizing convenience, cultural connections, and deeper interactions with the surroundings.
In a statement, gmoney expressed the brand’s vision of transcending traditional fashion engagement by emphasizing the value of fandom and meaningful interactions over mere transactions. The launch of the 9dcc Collection 01 represents a bold step towards reshaping the fashion landscape through innovative technology and community-centric experiences.