With the Super Bowl on the horizon, Dapper Lab’s NFL All Day digital collectibles brand is making waves in the NFT market. Leveraging the success of promotional packs released during the NFL playoffs in January, the brand has seen notable sales, including a Tom Brady NFT fetching over $40,000. Additionally, an Aaron Rodgers NFT sold for $34,000, according to official reports from Dapper Labs.
While NFL All Day hasn’t reached the same levels of success as Dapper Labs’ NBA Top Shot collection, it has still achieved significant traction, accumulating nearly $10 million in sales since the start of the NFL season. Now, capitalizing on the Super Bowl excitement, Dapper Labs is unveiling promotional drops featuring iconic moments from the careers of legendary quarterbacks Joe Montana and John Elway, both of whom are endorsing the digital collectibles.
With anticipation rising for the upcoming Super Bowl face-off between the Kansas City Chiefs and the San Francisco 49ers, the event emerges as an ideal moment for marketing initiatives to flourish. Sensing the heightened excitement surrounding the game, Dapper Labs has strategically leveraged this momentum to underscore the growing prominence of NFTs in the domain of sports memorabilia and fan engagement.