Luxury automaker Bugatti and British luxury brand Asprey have joined forces to unveil one of the most expensive Bitcoin NFT collections on the market.
The Asprey Bugatti Egg collection features 111 NFT-backed luxury eggs, each of which is crafted from carbon fiber and will be sold for USD 20,000 to USD 50,000, depending on the item number. The collection is the second collaboration between the two brands, following the release of a collaborative NFT-backed jewelry collection featuring Bugatti’s Voiture Noire in April 2022.
Ali Walker, Chief Creative Officer of Asprey Studio, explained that eggs one to one hundred from the collection would cost between USD 20,000 and USD 50,000, while eggs 100 to 111 would be valued at over USD 200,000. The high cost of the ornaments is justified by the quality of the materials used for the Bitcoin NFT’s physical counterparts, which are encased in sterling silver diamond weave lattice and display Bugatti memorabilia such as Rembrandt Bugatti’s “dancing elephant” and the bonnet of Bugatti Type 41 Royale.
The two brands have not yet decided on a mint date, but the collection could be launched at the opening of Asprey Studio Gallery in April 2023. The designers have also shared that the eggs can take up to 12 months to deliver due to the meticulous crafting process. The move into the Web3 space marks a new chapter for Bugatti, which has previously been known for its high-end cars and luxury goods.